That’s a notable change in how all forms of in-app purchases have been handled before.Īpple says it has had an “established” program for “premium” video apps subscriptions, now including Amazon Prime, to let them use their own payment methods instead of in-app-purchase, which gives Apple a 30% cut. It features lists of popular and new movies to buy or rent, including many of the recently released films like Invisible Man and Sonic the Hedgehog that were in theaters in February and March but had runs cut short due to the COVID-19 pandemic.Īccording to user reports and Apple’s statement, Amazon is processing purchases using its own stored payment methods and through its own processor so long as a user has an Amazon account with that information on file. In the new Prime Video app, which does not require an update, there’s now a full-blown store tab at the bottom.
#HOW TO ADD A DEVICE TO AMAZON RENTAL TV#
“On qualifying premium video entertainment apps such as Prime Video, Atlice One and Canal+, customers have the option to buy or rent movies and TV shows using the payment method tied to their existing video subscription.” Photo by Nilay Patel / The VergeĪmazon did not respond to a request for comment. “Apple has an established program for premium subscription video entertainment providers to offer a variety of customer benefits - including integration with the Apple TV app, AirPlay 2 support, tvOS apps, universal search, Siri support and, where applicable, single or zero sign-on,” Apple said in a statement given to The Verge. But Apple has since confirmed that it entered Amazon Prime Video into an established program for “premium” video providers.
#HOW TO ADD A DEVICE TO AMAZON RENTAL FULL#
It was not immediately clear whether Amazon reached a deal with Apple or whether it is indeed deciding to pay the full cut. The prices do not appear to have been raised to account for the 30 percent fee, as some platform owners like Spotify have done in the past. Now, when users log in to the Prime Video app, there should be a message reading, “Browse, rent, or buy new release movies, popular TV shows, and more - now within the app.” (Big thanks to George Watson, who tipped us off to this change.) Screenshots by Nick Statt / The Verge You could still sign up for a Prime Video subscription through the iOS app if you are not an Amazon Prime subscriber, but even then, you could not make individual content purchases from within the app.
Prior to the change, Amazon would not allow you to rent or buy content on the Prime Video app, instead, directing users to a web browser to avoid the App Store fee. The change marks a huge shift in Amazon’s approach to the App Store, which mandates a 30 percent cut on all in-app purchases. Amazon’s Prime Video iOS and Apple TV apps now let customers make in-app purchases, including renting and buying films and TV shows.
0 kommentar(er)
